In light of the fact that Coburn Enterprises is known as a Search Engine Optimization and Marketing Expert, we would certainly be remiss if we didn’t provide our Better Website Builders the tools to optimize their own websites!
Therefore, we have invested in a tool that is pre-configured with the basic important settings to ensure your site has the best chance of getting good page rankings in Google and other search engines. Plus on each page or post, you have tools to take full advantage of these features. When you are in the “edit” mode of a post or a page you will see the following section below your post or page content area (click image for larger view and then click it again to close it):
Fill in the boxes with the keyword information that pertains to this page or post.
Meta Description: The meta description is that little snippet of information that searchers see in the Google search results listing – make it appealing and make sure it tells them what they will find if they click the link and visit the page.
Meta Robots Index: This tells the search robots whether or not they should index this page – in most cases, you will want to leave the default setting. But in some cases, for example if the page is not really relevant to your business and what you want people to come to the site for, you may want to say ‘No Index”.
Meta Robots Follow: Similarly – in most cases you will want the Robots to follow any links on this page.
Canonical URL: This is the search engine friendly URL that you want the search engines to treat as authoritative. In other words, a canonical URL is the URL that you want visitors to see.
Quite often canonical URLs were used to describe the homepage. The typical example used is that most people treat the following URLs as the same:
The fact is, these are all different URLs. From a search engine perspective, this can cause a bit of an issue. Hence, the idea of canonicalization.
Canonicalization is the process of picking the best URL (to present to the search engines) when there are multiple choices available.
Typically, a search engine, such as Google will attempt to pick the best URL they feel is the authority for that page. However, sometimes they may, in fact, select the wrong one. You need to decide if it is better to have your page listed with the ‘www.’ or without it. For example, the url for this page is http://betterwebsitebuilders.com/blog/built-in-search-optimization-tools-info, but you could also reach this page at http://www.betterwebsitebuilders.com/blog/built-in-search-optiomization-tools-info which would be seen as duplicate content. The easiest way to avoid this is to let the search engines and the users know which is your “preferred URL” (a.k.a canonical URL). One suggestion is to redirect all of the variations to your canonical URL (the URL that you want to be the authority). So, you will put the preferred version (the one with or without the ‘www.’ in this case) in the Canonical URL field, then you will want to set the redirect to go to that URL in case the user/search engine finds the page through any other URL (for example, they could get to it by a tag link which would make the browser URL different than the “real” URL).
301 Redirect: Here is where you will put the actual URL you want indexed and bookmarked for finding this page. For example, http://betterwebsitebuilders.com/blog/built-in-search-optimization-tools-info/.
Finally, beneath your SEO form (which by the way you can just ignore and let our settings do the work for you if you don’t really have a clue) is a report on how this page is doing on the web. For the most part these numbers will be null in the beginning, but it will give you some insights over time.
Learn more about SEO at http://www.bettereverything.net/seo-sem.